In Vietnam, along with the trend of globalization, the startup culture of Vietnamese entrepreneurs is growing, making the country an ideal opportunity for prestigious international franchises to enter this fast developing market. Franchising has become popular thanks to its advantages for young businesses such as access to new technologies, management experience and international business models. However, as an emerging market, the legal framework is not complete, and the compliance is not high from franchisees. Thus, franchising in Vietnam is still challenging for foreign franchises.
As a leading registered industrial property representative in Vietnam, and thanks to our many years of operations in the franchising field, we have developed a strong network of international and local brands. We are notably assisting foreign franchises to grant exclusive distribution rights to local franchisees in a wide range of industries such as restaurants, hotels, retail chains, fashion or education. Therefore, we understand the core interests of foreign franchisors, how to minimize potential risks and increase their chances of success in the Vietnamese market.