On August 29, 2025, PLF Law Firm had the opportunity to take part in the Nordic Business Briefing – “What’s Best and What’s Next in AI”. Representing PLF, our Business Development, Mr. Nguyễn Thanh Hoài Bão, joined the full program, which gathered business leaders, experts, and professionals to discuss how artificial intelligence is reshaping industries.
The event provided a comprehensive look at the rapid pace of AI development. From the early days of chat-based tools in 2023 to multimodal AI capable of seeing, hearing, and speaking in 2024, we are now entering the era of autonomous AI agents, systems that can perform tasks independently. This transformation was described as one of the most significant accelerations in modern business, requiring organizations not only to experiment with new tools but also to rethink how they integrate innovation into daily operations.
One of the key insights shared at the briefing was the critical role of leadership. While employees across industries are increasingly ready to adopt AI, research shows that many organizations face challenges because their leaders are not yet moving fast enough. As emphasized during the sessions, effective adoption of AI is less about technology itself and more about how business leaders steer their teams through change.
The discussions also touched on practical applications of AI, from improving productivity and creativity to enabling entirely new capabilities. The concept of the “superworker” individuals who leverage AI to significantly enhance their performance—was highlighted as an example of how the workplace is being redefined.
For PLF, the Nordic Business Briefing was a valuable chance to connect with peers, share perspectives, and capture key insights on how AI is reshaping the way we work. The discussions reinforced our commitment to staying close to global developments so we can better anticipate legal implications and provide practical support to clients as they navigate emerging business challenges. We look forward to continuing these conversations and exploring how innovation can bring value to our clients and partners. If you would like to learn more about how PLF can support your business in navigating legal and business challenges in the age of innovation, please feel free to contact us.
