In the context of increasingly expanding international economic integration, trade promotion plays an important role in promoting the development of countries around the world. Understanding and applying effective trade promotion measures can help create new business opportunities, enhancing exports and attracting investment from abroad.
Trade promotion is an activity that promotes and seeks opportunities to buy and sell goods and provide services, including promotional activities, commercial advertising, display and introduction of goods, services and fairs, trade exhibition.
1. Advertisement commerce
Commercial advertising is regulated under the 2005 Commercial Law as a trade promotion activity of traders to introduce to customers their goods and services.
In particular, the means of carrying out commercial advertising include:
- Mass media;
- Means of communication;
- Types of publications;
- Types of boards, signs, tapes, panels, posters, fixed objects, means of transport or other mobile objects;
- Other commercial advertising means.
Traders have the right to advertise their goods and services or hire traders providing advertising services to perform commercial advertising for them.
However, representative offices of traders are not allowed to directly carry out commercial advertising activities.
It should be noted that foreign traders who want to commercially advertise their goods and services in Vietnam must hire Vietnamese traders providing commercial advertising services to do so and cannot directly conduct advertising activities.
2. Promotion
Sales promotion is a trade promotion activity of traders to promote the purchase and sale of goods and the provision of services by giving customers certain benefits.
Traders conducting promotions are traders in one of the following cases:
- Merchants directly promote the goods and services they sell;
- Traders providing promotional services conduct promotions for other traders’ goods and services according to agreements with that trader.
Traders have the right to organize promotions themselves or hire traders providing promotional services to conduct promotions for them. However, representative offices of traders are not allowed to promote or hire other traders to conduct promotions in Vietnam for the traders they represent.
3. Trade fairs and exhibitions
According to the 2005 Commercial Law, trade fairs and exhibitions are trade promotion activities conducted centrally over a period of time and at a certain location for traders to display and introduce goods and services. services for the purpose of promoting and finding opportunities to conclude goods purchase and sale contracts and service contracts.
Traders have the right to directly organize and participate in trade fairs and exhibitions for the goods and services they trade or hire traders providing trade fair and exhibition services to do so.
Representative offices of traders are not allowed to directly organize or participate in trade fairs and exhibitions.
Foreign traders are allowed to participate (although not directly organize their own) trade fairs and exhibitions in Vietnam. Foreign traders can only organize trade fairs and exhibitions in Vietnam by hiring traders providing this service in Vietnam to do so. Trade fairs and exhibitions held in Vietnam must be registered and must be confirmed in writing by state management agencies.
4. Display and introduce goods and services
Displaying and introducing goods and services is a trade promotion activity of traders using goods, services and documents about goods and services to introduce those goods and services to customers.
Traders have the right to display and introduce goods and services; Choose appropriate forms of display and introduction; Organize or hire traders to provide goods and service display and introduction services to display and introduce their goods and services.
Representative offices of traders are not allowed to directly display and introduce goods and services of the traders they represent, except for display and introduction at the headquarters of that Representative Office.
Foreign traders, who are not allowed to operate commercially and want to display and introduce their goods and services in Vietnam, must hire traders to provide services to display and introduce Vietnamese goods and services. perform.
Trade promotion activities of businesses have been developing at a rapid pace in both quality and quantity, contributing a significant part to the achievements of businesses in increasing sales and satisfaction. customer’s need. Therefore, enterprises need to pay close attention to clearly understanding the legal regulations on trade promotion activities so that they can help their business activities.
