PLF Law Firm attended “How Salesforce Uses Salesforce” event 

On November 28th, 2024, Mr. Cong Thanh Bui – Managing Partner, and Ms. Dan Ngan Ho Nhat – Client Service Lead of PLF Law Firm, attended the special “How Salesforce Uses Salesforce” offline event, held at Sheraton Saigon Grand Opera Hotel, Ho Chi Minh City. 

A networking opportunity with major names in global CRM solutions

Hosted by Salesforce APAC, this event was tailored exclusively for managers and business leaders in Vietnam seeking to enhance their Customer Relationship Management (CRM) strategies. The agenda featured the compelling theme: “Supercharge Your Sales Using Data and AI Powered Insights”. 

In addition to gaining insights into the transformative potential of Salesforce, participating companies had the opportunity to network with peers, exchange ideas, and explore the latest CRM technologies. Salesforce experts in sales and strategy were also present to share invaluable knowledge. 

Salesforce stands as a global pioneer in Software-as-a-Service (SaaS) and CRM solutions. Trusted by major corporations like Dell, Google, and CNN, as well as SMEs and startups such as Kantalon and Fullbright, Salesforce has built a stellar reputation for delivering results. Notably, many leading Vietnamese companies have adopted Salesforce to optimize their business operations. 

For PLF, this important event aligns with the firm’s five-year development plan in terms of Doing Business sector, which prioritizes growth in Vietnam and subsequent expansion to North America, Singapore, and Australia. Attending this event enabled PLF to explore the integration of Salesforce CRM into operations for 2025, while fostering connections with potential IT partners to offer tailored CRM solutions to its clients. 

Transforming CRM into a Catalyst for Sales Growth

During the event, Mr. Thanh and Ms. Ngan gained valuable insights from Salesforce experts on building robust CRM systems. More specifically, Mr. Vernon Cheo – Regional Vice President, ASEAN and Taiwan, and Ms. Elaine Liu – Sales Strategy Manager, highlighted Salesforce as an iconic case study for achieving exceptional sales performance through effective CRM utilization. 

Key takeaways included: 

• Seamless Integration: Salesforce’s unified CRM platform allows departments—Sales, Marketing, IT, and Commerce, etc.—to access real-time customer data accurately and efficiently. 

• Customer-Centric Processes: Understanding customer needs, behaviors, and journeys serves as the foundation for boosting sales. Salesforce exemplifies this by creating highly customized sales processes, from pipeline management to market entry, and scaling operations across different regions. 

• Leveraging Technology: In recent years, Salesforce has actively leveraged the power of big data, artificial intelligence, and automation to enhance operational efficiency and drive revenue growth while minimizing costs. 

While participants acknowledged Salesforce’s strengths, they also shared experienced feedback about challenges, including high operational costs, limited customer support, and a lack of technical resources. 

Considering Salesforce integration into PLF’s activities

The insights gained from the event highlighted the immense potential of CRM solutions in optimizing business operations. Beyond data management, CRM—when implemented effectively—can help leaders understand customer profiles, refine segmentation, and amplify personalized sales and marketing efforts with optimal resource allocation. 

This vision aligns perfectly with PLF’s ongoing strategy to connect with clients on a deeper level, personalize services, and enhance its ability to deliver the right solutions to the right clients—driving sustained sales growth. 

At PLF Law Firm